Posted by Vince Wadhwani on Dec 13, 2007

Using google ads has always seemed an easy way to go. Since I slapped a few ads on my site last year The Google has been steadily rewarding me from clicks that readers make. At its height, this blog would generate about $1 per day from around 1000 unique visitors. Today, I'm getting around 10 cents from 800 unique visitors. Weird, huh? The click through rate and types of ads are pretty much the same and there's not much competition in the online advertising arena (notice how those guys always get acquired so fast?) so from where I'm sitting (on my couch) it looks a little arbitrary. One day your blogging might be on pace to buy you dinner at a fancy restaurant and the next.. not so much. All this to say that I'm glad my livelihood doesn't depend on online advertising. Oh and also, beware The Google.